Why do you need to become Google Analytics certified?
Do you want to have a data analyst certification? If you do, all you need is to take the TESTIZER test, and it doesn't really matter whether you are a beginner or a professional, everybody has a chance!
Why Analytics is so popular? It helps to find out the number of visitors to the site who clicked on each advertising and non-advertising channel, as well as the number of people who registered on the site and left an order. You can get these statistics for every city in every country.
In addition, there are more than 200 other parameters of the system, which can be analyzed. These are keywords, ads, campaigns, devices from which visitors to the site went online, demographic characteristics of users, etc. Using this information, you can find bottlenecks in the sales funnel and fix them.
Google Analytics is a powerful service for analyzing websites, used by beginners and professional marketers alike. Nowadays, getting a certificate is the best way to prove that you can professionally work with this service.
It's important to understand that the certification tests your knowledge of all Google Analytics tools and reports, not just those created directly for advertising. That's why we recommend studying the reports and analytics tools with help and training from Google - it certainly won't be superfluous.
Don’t beat yourself up if you need several attempts, especially if you are a beginner. Even if you are already familiar with most of the information in the test, revise beforehand, as the wording and concepts Google uses today may be different from what you are used to.
Now that you know how to get Google Ad certified, do not waste time. Start the Google Analytics practice test now!